Project Description

MTBS has been appointed by the Port Authority Moerdijk to develop a strategic document that serves as a concrete action plan and internal decision document for the further development of the short sea shipping market in the port of Moerdijk. MTBS has mapped the shipping lines as potential customers in the short sea shipping market, together with their expectations from the port. Secondly, MTBS has provided the port with a clear strategic action plan including marketing, operational, hinterland, and commercial aspects. Other key services performed for this assignment were a chain cost analysis, a SWOT and competitive analysis, and a tariff benchmark. Moreover, MTBS has provided the port with a marketing and promotion plan.