SHORT SEA SHIPPING STRATEGY
for the Port of Moerdijk
June 2015 – August 2015
Project Description
MTBS has been appointed by the Port Authority Moerdijk to develop a strategic document that serves as a concrete action plan and internal decision document for the further development of the short sea shipping market in the port of Moerdijk. MTBS has mapped the shipping lines as potential customers in the short sea shipping market, together with their expectations from the port. Secondly, MTBS has provided the port with a clear strategic action plan including marketing, operational, hinterland, and commercial aspects. Other key services performed for this assignment were a chain cost analysis, a SWOT and competitive analysis, and a tariff benchmark. Moreover, MTBS has provided the port with a marketing and promotion plan.
Project Details
DATE
June 2015 – August 2015
CLIENT
Port of Moerdijk, Havenbedrijf Moerdijk
PROJECT TYPE
Short Sea Shipping Strategy
GEOGRAPHY
The Netherlands – Europe